Striving For More Online Impressions? Keeping Your Content Effective
You need great content to rank in search engines, and you need it to keep hold of your readers.
Keeping people coming back and building a loyal audience is probably the most important investment you could make as a blogger looking to hit the big time this year.
I’ll admit it:
It’s so hard to bring in readers to a new site.
Good content is nowhere near enough on its own.
Great content is still pretty far away from enough – it absolutely won’t happen by chance.
The single greatest piece of content in the history of the world isn’t even enough if you can’t get eyeballs onto it.
The best piece of advice I ever received – something that you’ll often see me shouting about here on Intergeek and across the internet – is the 80/20 rule.
20% of your time should be put into content creation, and 80% should go into promotion.
Make this your mantra.
Seriously.
Great outreach is the form of promotion you need; it can transform a distinctly average blog into one with a bustling community and a lack of outreach is what can leave an incredible blog trailing behind with just a few fans to show for the work.
The downside:
Outreach is time consuming, and can be tedious.
On the plus side:
It’s the best use of time you could spend on your blog.
I’d rate it a 5/10 in terms of difficulty, 8/10 in terms of effort required and 10/10 in terms of potential rewards.
Compare this with social media use, with which I’d rate all three a 1/10.
Outreach can help with your social amplification, it can generate links back to help build your search presence and referral traffic, it helps to build your brand and there are even more benefits than this too.
However, it’s not as easy as you might think.
In fact, it’s so easy to get emails wrong.
I’ve brought together nine of my favourite outreach tips to ensure that you’re getting it right.